Search Engine Marketing (SEM) Specialist, Dropbox for Business

Marketing Team | San Francisco, CA

Dropbox is changing the way that content, media and data is stored and shared. More than 200 million people around the world, from individuals to small teams and large enterprises, trust Dropbox with their most treasured information and memories, uploading over 1 billion files every day. We are building the next great technology company – and are just getting started.

The SEM Specialist will join the fast growing Dropbox for Business marketing team and drive global adoption. The ideal candidate is a self-starter with a deep understanding of the end-to-end marketing funnel, performance marketing, sales pipeline, landing page optimization, analytics and testing.

Responsibilities

Manage SEM operations and planning.
Scale global SEM operations to support key business initiatives including customer acquisition, branding, and lead generation.
Apply data based optimizations to accounts, including campaign management, keyword expansion, bid optimization, ad copy testing and landing page testing to drive KPIs.
Determine and implement the suite of tools, automation and processes necessary for scale.
Communicate learnings and consumer insights garnered through SEM to cross functional teams and partners throughout the company.
Work closely with product marketing, engineering and design to optimize the end-to-end funnel.
Stay up to date on emerging technology and trends in SEM and make sure that Dropbox is an early adopter where relevant.

Requirements

1-3 years of experience in online marketing. Minimum 1-year in operational SEM role.
Self starter, with a passion for building.
Demonstrated success presenting large datasets in a clear and compelling manner that inspires action.
Proficiency in in SQL, HiveQL, or a related query language.
Experience scoping and running landing page tests. Operational understanding of HTML, CSS, and Javascript.
Global SEM experience a plus.
Experience in SEO, display, retargeting, social ads, email or affiliate a plus.
B2B or SaaS marketing experience a plus.
BA/BS degree or equivalent practical experience.