Marketing Analytics, Dropbox for Business
Marketing Team | San Francisco, CA
Dropbox is changing the way that content, media, and data are stored and shared. More than 200 million people around the world, from individuals to small teams and large enterprises, trust Dropbox with their most treasured information and memories, uploading over 1 billion files every day. We're building the next great technology company and are just getting started.
We're looking for a talented marketing analyst to partner with marketing, business, and leadership teams to answer key questions about how to grow Dropbox for Business. This individual should have a deep understanding of web analytics, attribution, and tracking methodologies, and a working knowledge of digital marketing campaigns. He/she should also have a strong understanding of how marketing activities can act as a lead generation lever for sales.
Responsibilities
- Own reporting and analysis for marketing & sales funnel performance
- Define and implement attribution methodology to measure and improve the health of the funnel
- Discover conversion frictions and identify a scalable way to solve them, using a combination of business judgment, research, deep dives into data, and experimentation
- Partner with cross-functional teams across Marketing, Product, Business Operations, Sales, and Finance
- Work with marketing stakeholders to streamline operational analyses across multiple marketing channels, including email, SEM, SEO, content, display, and branding
- Develop dashboards to answer key business questions
- Utilize knowledge and expertise in Internet marketing, multi-channel B2B marketing/attribution, and web analytics to influence marketing decision-making
- Determine the set of tools, automation, and processes needed to scale analytics with business growth
Requirements
- B.A or M.S. (preferred) in a quantitative discipline (operational research, statistics, mathematics, econometrics) with 2+ years experience
- Excellent communication skills, and strong ability to synthesize insights into actionable solutions
- Proficient at analyzing multi-dimensional data sets and using advanced data techniques, including data/statistical tools such as SQL, R, and SAS
- Solid experimental design experience with A/B and multivariate tests required
- Experience in product or marketing analytics role